Posted on May 05 2014
In this month's Event Planner Spotlight, we are excited to introduce Arielle Azoff. Arielle is one of the many talented planners at LVL Weddings & Events, which services California, Hawaii and destination weddings around the globe. Arielle began her career after a meet with Lindsay Longacre, owner of LVL Weddings and Events, who offered her the unique opportunity to intern for Lindsay’s growing operation. Five years later, Arielle has become a part of this team of amazing Planners who fulfill weddings throughout California and also expanding to the beautiful islands of Hawaii!
Find out more from our Q&A with Planner Arielle Azoff who shares with us her vision on this years wedding trends and wedding planning tips.
HOW DID YOU GET YOUR START IN WEDDING PLANNING?
I grew up watching my Father build an incredible event production, creating experiences for groups and organizations that truly impacted lives. From then on, I knew I wanted to make that kind of impact in a similar capacity with my own unique creative prowess. There is nothing more special than being able to contribute to making dreams come true on the most important day of their lives.
WHAT TYPES OF LOCATIONS OR SETTINGS ARE VERY POPULAR NOW?
Southern California is so fortunate to have a wide range of venues to satisfy every client. Brides and Grooms have the accessibility to a warm beach wedding, a romantic wedding on a vineyard or even a whimsical zoological garden. All within miles of each other, the possibilities are endless. This year is the year for romance, so any intimate location that gives that lush romantic feel will continue into the season.
WHAT IS YOUR FORECAST FOR 2014 TRENDS?
Romance! Blush pinks, whimsical gardens, pops of metallic’s, and themes such as ‘The Great Gatsby’ are inspiring the forecast for 2014. I am excited to see even more trends arise as the season continues to unfold. I am inspired everyday!
ANY TRENDS ARE YOU LOVING RIGHT NOW?
I love the bohemian look, floral crowns and accompanied with an organic feel. But then again that pop of sparkle is just so fun! Many of my clients are combining that rustic look with a pop of glam.
WHAT ARE YOUR FAVORITE COLOR COMBOS?
This is such a hard question I get asked all the time. I love simplicity, and anything soft to the eye. Soft blushes rose gold always look so beautiful together.
TELL US ONE DETAIL YOU CHERISH AT A WEDDING.
I love that moment right as the bride is about to walk to the aisle with her father. Just on the other side of the door or curtain is her future awaiting her arrival at the alter. Once she sets her first step down that aisle her life changes immediately and that look in their eye makes me melt every time.
WHAT IS THE MOST IMPORTANT THING YOU TELL BRIDES?
I always tell my brides, “This is your day, make it everything you want it to be and more, and don’t forget to have fun!”
DO YOU HAVE AN IDEAL TIMELINE FOR PLANNING A WEDDING?
I do, this allows me to keep my clients organized throughout the planning process. Along with this I also create a day of itinerary for all of the vendors to follow and for the day of to ensure everything runs smoothly and on time.
WHAT ARE SOME WEDDING DETAILS YOU “INSIST” COUPLES INCLUDE IN THEIR WEDDING?
There is something so special about a first look between the Bride and Groom. Although that moment when he sees her walk down the aisle is truly magical there is something irreplaceable when you share that moment between just the two of you, and of course your photographer. Along with this amazing moment you are then allowing for more photo time with your bridal party and families. Your cocktail hour may not be enough time to capture everything you had hoped for. Having your first look, followed by your family portraits allows for more time and an opportunity for the bride and groom to enjoy their cocktail hour with their guests for a bit!
WHAT IS IT LIKE TO WORK FOR A BIG PRODUCTION COMPANY?
LVL is a team of planners bringing insight to each wedding we are part of fulfilling. Being part of this fine team allows each of us to inspire and motivate each other through each unique wedding planning process. Having a team with you to provide support is a system designed for success. Whenever I need assistance with tools such as a design idea or a vendor referral, I can always trust my team to contribute a fresh breath that we can offer to our bride and groom that will insure their special day.
HOW DO YOU THINK COUPLES CAN MOST EFFECTIVELY USE A WEDDING PLANNER?
Weddings are obviously an emotional event as a couple begins their formal lives together. Planners give perspective on what makes the most practical sense and memorable experiences combined together. While a bride may have dreamed of how she wanted her wedding day, a planner can help here achieve those dreams into reality -- with sensibility - that would be financial as well as feasibility. A planner becomes the eyes and ears of the couple on wedding day to relieve them of the responsibility of their guest’s enjoyment by insuring that vendors do their part and guests enjoy their time.
HOW DO YOU ENSURE A BRIDE AND GROOM’S PERSONALITY IS REFLECTED IN THE WEDDING, RATHER THAN THE WEDDING PLANNER’S PERSONALITY?
This is my client’s day; I am here to guide them, be their advocate and to understand them. The most important thing you can do as a consultant is to listen. That alone allows me to absorb my client’s visions and ideas, to ensure I that their personality is reflected in their wedding
WHEN SOMEONE IS LOOKING FOR A PLANNER, WHAT ARE SOME GOOD QUESTIONS TO ASK AT THE MEETING?
There are so many questions you can ask about from skill level, to experience, and even pricing options. All which are still very important but you need to find someone who can bring neutrality to emotionally charged situations. When meeting with your potential planner it is important to ask them how they handle emotional decisions with their clients. This business is a people driven business and almost every decision is emotional, if not then financial. Your planner needs to acknowledge that and accept that challenge.
YOUR TOP TIPS FOR BRIDES AND GROOMS PLANNING THEIR WEDDING?
Stay calm and enjoy each other. They have hired me to assist them in making the most important day of their lives run smoothly. So why not enjoy the ride to the greatest day of your life.
Photography by: Photo 1: Jasmine Star Photography | Photos 2, 3: Studio EMP Photography | Photos 4, 5: Stone Crandall Photography | Photo 6: Charles Hildreth Photography | Photo 7: Jasmine Star Photography